Marquard Media

What was the challenge?

Our client gave us diverse tasks, namely: creating the lifestyle website milionkobiet.pl, modernising and optimising the website ckm.pl in terms of user experience, image-building and the ability to publish adverts on the website, and developing an app for LG TVs which would provide its users with access to articles from these two websites.

Solution

Each of the subsequent tasks was preceded by an audit of the existing solutions of the client and its competitors. As a result, our proposals made use of Marquard Media’s strengths and, at the same time, were an effective response to the identified obstacles.

The TV app we developed presents the content of the CKM magazine and provides access to 3D and pay-per-view materials. The payment is done via a text message. The new ckm.pl website recorded an increase in website revisits and the time spent on the site, and was also calibrated to smoothly supply a large number of users with rich online content. The Blue Paprica team expanded the community section of the site by introducing elements of gamification, and the mailing panel added to the admin panel became integrated with the external advertising system, which allowed for more efficient management of advertising space.